How Netguru Improved Its Cross-Team Communication and Sales Performance with Bluedot

Netguru is a custom software development company that accelerates digital innovation for corporations, scale-ups, and startups. With a worldwide team of nearly 400 employees, Netguru helps organizations scale their engineering and design capabilities to build faster, smarter custom AI-powered digital solutions. Since its inception, the company has operated as a remote-first organization, and its success has been recognized twice by the Financial Times’ list of Europe’s fastest-growing companies.

Overcoming knowledge gaps and inefficient meeting documentation

Before adopting Bluedot, Netguru faced several operational challenges across daily operations:

• Business development teams struggled to quickly capture and share client call insights with other teams.
• Knowledge transfer was delayed due to busy schedules.
• Internal meeting documentation was ineffective, with recorded videos rarely reviewed after the meeting.

A Smarter Approach To Internal Meetings And Documentation

Bluedot sped up Netguru’s workflow by introducing:

• Customized templates for different types of calls and meetings
• Automatic synchronization with HubSpot for prospect and client interactions
• AI-powered meeting summaries and action item extraction
• Structured feedback system for sales calls based on the Sandler Selling methodology
• Comprehensive internal meeting documentation

How Bluedot Improved Time Management, Quality, And Productivity

Efficiency & Time Savings

• Meeting documentation time reduced from 1–2 days to 5–10 minutes.
• Instant access to call summaries and action items.
• Faster knowledge transfer minimized reliance on recorded meetings.

Quality & Adoption

• Standardized documentation improved sales feedback.
• Better information flow across business development, marketing, and revenue operations.
• Widely adopted by teams across sales, recruitment, and operations for improved collaboration.

Team Satisfaction

• Sales teams appreciate the objective, actionable feedback on their calls
• Team members value the ability to quickly review meeting outcomes without watching full recordings
• Business development and delivery teams enjoys faster handoffs and improved collaboration

Building A Smarter, More Connected Global Team

With Bluedot, Netguru has significantly improved their internal communication, sales processes, and recruitment operations. The platform has become an integral part of their remote-first workflow, enabling faster decision-making and more efficient knowledge sharing across their global organization.